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Previous installments included “Spider-Man: No Way Home” (2021) with the IONIQ 5 dedicated EV and Tucson SUV, and “Uncharted” (2022) with the Tucson Beast concept SUV and various production cars. The collaboration stems from a global promotional partnership that Hyundai Motor inked with Sony Pictures in 2020 to showcase the company’s human-centered mobility vision via product and technological innovations.

An aligned global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles. SEOUL/FOUNTAIN VALLEY, Calif., – Hyundai Motor Company and Sony Pictures are joining forces again this summer on “Spider-Man: Across the Spider-Verse.” The animated movie features a flying version of the company’s Prophecy concept EV model and its future mobility vision.

Now in its third installment, the partnership pairs Sony Pictures’ IP with Hyundai Motor’s leading technologies and visually innovative designs.

Team up extends to a multi-dimensional global marketing campaign, with animated TV commercial, social media content, behind-the-scenes video and offline exhibition.

The new animated movie to feature a flying version of Hyundai Motor’s Prophecy concept EV, predecessor of the all-electric IONIQ 6 model, along with examples of the company’s future mobility vision.